Branding

The Wellington Barber

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OVERVIEW

The Wellington Barber, a high street barber shop, was born out of the want to bring the original values of male grooming to life. Since its launch in late 2014, this shop has become a prominent fixture of the Ballymena highstreet and the place for men to go get a haircut.

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My role

When the owner of The Wellington Barber came to me wanting a logo, we used this opportunity to tackle a complete branding project for his new business. Throughout the entire process of working together remotely we developed the primary visual language, the shop signage, the website, business cards and numerous other elements that were required to bring consistency to The Wellington Barber name.

Project challenges

3rd party booking system integration

Processes and Tools

We identified what makes the store different, what the services were and built the visual identity and tone of voice around this. Developing a brand 'bible' that would be used to ensure all involved could understand and adhere to the same standards through client interactions.

Tools used included Illustrator, Photoshop and Wordpress.

Artefacts

  • TWB Logo
  • TWB Signage
  • TWB Shirt
  • TWB Appointment/Business card
  • TWB Product labels
  • TWB Pricing poster
  • TWB TWB Book
  • TWB Website

Let's talk…

Need a team lead? What about a scrummaster? It would be good to hear more about your project(s) and how we can make it successful for you and your customers.

Drop in email into my inbox, design@cervencotter.com or give me a call, but you'll more than likely need to leave a message on +44 75250 30420