Cerven Cotter

My approach as an experienced user centric designer.

My processes are a general guide and they are constantly evolving. The finer details are defined by the type of project and how the client/stakeholder wishes to work.

STEP 1:UNDERSTAND

  • Define the project/product
  • Consult with product owners/stakeholders
  • Review the key objectives/business requirements
  • Define who the users are, and who they are not
  • Conduct market analysis
  • Consult available analytics
  • Identify primary pain points

STEP 2:VISUALISE

  • Map out desired user journeys
  • Define information architecture
  • Wireframe complete solution
  • Build core design patterns
  • Design UI prototype
  • Validate concepts with testing

STEP 3:RELEASE

  • Build working beta version
  • Release beta for testing/feedback
  • Continue refinements based on feedback
  • Release alpha version of product
  • Repeat 1 & 2 as required

A selection of visuals illustrating aspects of my process

Two case studies focusing on 2 different projects

CASE STUDY 1 SKYBET FANTASY FOOTBALL

Rebuild product from the ground up in a mobile first approach that delivers a more engaging experience.
CONTINUE

CASE STUDY 2The Wellington Barber

Define and deliver all aspects of the brand in order to have maximium impact on public launch.
CONTINUE